THE ECHO INITIATIVE

rethink, reuse, recycle.

The Echo Initiative

echo

{ɛkəʊ}
(verb)

1. (of a sound) be repeated or reverberate after the original sound has stopped.
2. (of an object or event) be reminiscent of or have shared characteristics with something that has come before.

echo

{ɛkəʊ}
(verb)

1. (of a sound) be repeated or reverberate after the original sound has stopped.
2. (of an object or event) be reminiscent of or have shared characteristics with something that has come before.

Every action has a reaction. This is the central thinking behind the Echo Initiative. Just as a soundwave bounces back off a mountainside, everything we do in our business reverberates across the cycling industry, and even the smallest action we take today can have a massive impact further down the line. The echo initiative is an ongoing project in making Ciovita more sustainable, in every aspect of our business. Follow the links below to find out more.

Every action has a reaction. This is the central thinking behind the Echo Initiative. Just as a soundwave bounces back off a mountainside, everything we do in our business reverberates across the cycling industry, and even the smallest action we take today can have a massive impact further down the line. The echo initiative is an ongoing project in making Ciovita more sustainable, in every aspect of our business. Follow the links below to find out more.

Rethink.


Rethink.

Our rethink projects are about challenging the way we and others in the industry do business, just because something is done a certain way, doesn't mean that it is the only or best way.

Reuse.

Reuse.

Did you know?

We are committed to helping transform the South African Cycling industry through our partnerships with skills development organisations such as Velokhaya and AITSA!


Giving new life to old products our reuse projects aim to give products a second chance. This differs from recycling as these items aren't broken down, but are repaired or repurposed.

Recycle.

Recycle.

Did you know?

It's estimated that 152,500,000 bicycle inner tubes are disposed of in landfills every year.


We believe that recycling isn't just a key part of making our planet better, but represents a change in the way we think about our future.