For some women, it’s the thrill of speed; for others, it’s the wonder of adventure. Whether you’re a beginner, a pro or somewhere in between, what matters most is the passion that drives every pedal stroke. SHEOVITA is about empowering women to support and inspire one another, to dream big, and to chase those dreams - no matter how they evolve along the way. It’s a community built on shared experiences, where believing in yourself becomes even more powerful when you’re supported by others who lift you up.
Juanita Mackenzie
“The world stands aside for the woman that knows who she is and what she wants… but when women stand together they create an unstoppable force. It’s an unequivocal thing of beauty. There is no ceiling to the heights that can be reached when women uplift each other. The power and magic in feminine strength and unity is unmatched. You add a bike to the mix and anything is possible. When you see a piece of flint and a dry log in their solitude there is no magic in that. But when you bring them together under the right circumstances you can ignite a blaze that can change the world. And I believe exemplary, inspirational and extraordinary women on bikes can do that. And that is what Sheovita means to me.”
Mamello Letsie
“SHEOVITA is more than just women on bikes, it’s about empowering and inspiring each other to break barriers. Seeing women like Jessica Wilkinson & Rebecca Van Huyssteen smash the ABSA Cape Epic & Cape Pioneer really shows how we can have full time jobs and be high performance athletes. Cycling as a whole is my safe space where I can melt into pain and forget the world for a moment. When it comes to the SHE Untamed; I’m honoured to be a part of a movement that mobilises females in cycling and gives us the opportunity to pay it forward when given the opportunity through teamwork and community engagement.”
Jess Meniere
“Representation fuels inspiration. When we see strong, healthy, and capable women in sports, it builds a story of hope and possibility, creating a reality that levels the playing field. Having started riding just a year ago, I’ve fallen in love with the sport. The freedom of a bicycle—the places it can take you, the independence it gives—is truly incredible. Learning to change a tire, fix a
chain, or head out solo for a race weekend has been both empowering and deeply rewarding. To me, team SHEOVITA embodies strength and determination. Competing at an elite level, many of these riders juggle 9-5 jobs, proving that high-level competition and real-life commitments can go hand in hand. SHEOVITA is a team of women who say "yes" to new challenges, take risks, and boldly showcase what women are capable of. SHEOVITA is showing up for women”
Jess Wilkinson
“I believe women are often told or influenced to lower their expectations of what they can achieve in life. I remember on multiple occasions and in different ways being told to lower my expectations of myself. I’ve never liked being told to set limits on what I can do, and that inspired me to empower myself. Now, through CIOVITA, I’ve found a team that supports and inspires me to do the same for others. SHEOVITA is about supporting each other, inspiring one another, and reaching beyond our wildest dreams, however that looks for you. For me, cycling is more than just a sport—it's about community and shared experiences. It’s a way to show how powerful believing in yourself can be, together with others who support and inspire you.”
Courteney Webb
“SHEOVITA has become a tagline in the past few years and when it started, everyone (including myself) loved the cute play on words. Now, I don’t really think it’s cute at all. I think it’s brilliant! For years, even when I got into cycling…female athletes were not always celebrated and there was a nasty stigma around strong, athletic women, specifically competing women - that they were not “feminine enough”…the odd female at MTB and road race events was an anomaly. My favourite thing about SHEOVITA is seeing the celebration and recognition of beautiful, strong women - specifically in the event space. More and more women are showing up to hardcore events, embracing doing hard things and looking hella stylish while doing it - that’s something I LOVE to see. CIOVITA and the SHEOVITA campaign has added style and confidence to the game for women, something that has been noticeably missing in the sport for decades...and because of this, more women are feeling invited to pitch up and get involved. Like I said before…it’s bloody brilliant!”
Nikki Haywood
“Sheovita recognizes Trail Angels as one of the pioneers in women's mountain biking in South Africa. Wearing the amazing Ciovita custom kit plays a vital role in fostering team spirit within the Trail Angel community. No matter what your goal is for the day, whether you want to win a race, join a group ride, or gather the courage to attend your first skills session, putting on your team kit is like wearing armor. It gives you a sense of protection and bravery. It's an affirmation that says, "You've got this; we are in this together. You are not alone."
