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A puncture, a split, or simply the wear of time usually means one thing: landfill. \u003c\/p\u003e\n\u003cp\u003eAt CIOVITA, we believe those stories should not end in the ground. They should live on.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBreathing New Life into Old Tubes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis belief gave birth to our Upcycled Tube Project, where waste is transformed into something purposeful, durable and beautiful. We collect used inner tubes from local bicycle shops and pass them on to Eunice, whose story you can read below. The patches, scuffs and serial numbers are left just as they are, reminders of the journeys these tubes have already taken and the life they once lived.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEunice’s Hands, Eunice’s Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe heart of this project beats in the skilled hands of Eunice, a machinist with decades of experience. Eunice does not just sew, she tells stories with every stitch. Her craftsmanship gives new purpose to discarded rubber while giving her the freedom to work from home, after years of waking before dawn to travel from Malmesbury to Cape Town. Now, with her own sewing machine, she transforms yesterday’s waste into tomorrow’s keepsakes, all while reclaiming hours of her day for herself and her family.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMore Than Products, A Responsibility\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor us, sustainability is not a trend, it is a responsibility. 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